Archive for August, 2010
Marketing activity does not a marketer make
Marketing measurement is a must. Relying on anectodal evidence is worthless today.
Read Full Post | Make a Comment ( None so far )What’s the real issue with your clients?
So many companies concentrate their efforts on the benefits they bring instead of the insights they can bring to their clients or prospects. As marketers we tend to think in terms of features and benefits that we bring, but what if we didn’t do that and instead spoke to the issues of that market – [...]
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