Archive for February, 2011

Being an “idea person”

Posted on February 28, 2011. Filed under: Strategy | Tags: , |

I hear the term all the time. “They’re a great idea person. They will give you dozens of ideas in no time.” What most neglect to tell you is that 99% of the ideas are useless and don’t help solve the problem in front of you.

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How you educate yourself says alot about your future

Posted on February 7, 2011. Filed under: Strategy |

Whenever I interview someone for a marketing position, I ask them how they educate themselves in the latest trends and happenings in marketing; not just the news, but tools and tactics that they try to implement. I find those that limit their learning short on skill and limited on growth. The world of marketing changes [...]

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