Advertising
Direct Marketing Knowledge Paramount to Internet Marketing
There is no magic to Internet marketing, other than the technical capabilities of different tools such as Social Media, Marketing Automation, Search Engine Optimizatino and Web Usability. What’s common among all these Web 2.0 tools is measurement; something direct marketers have understood for decades. Understand the metrics and you understand how best to deploy it. [...]
Read Full Post | Make a Comment ( None so far )Unique Cigar Marketing idea
Cigar marketing isn’t just about the cigars.
Read Full Post | Make a Comment ( None so far )Is Windows 7 Ad Campaign that effective?
Windows 7 advertising just doesn’t hit “the mark” for this user.
Read Full Post | Make a Comment ( None so far )Internet marketers need media planning metrics
Understanding the key measurement indicators of each media, especially broadcast, direct mail and other media besides internet media will help you become a better marketer.
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