Content development

Eloqua hard to describe to Senior Management

Posted on June 13, 2010. Filed under: Content development, Direct Marketing, Partner relations | Tags: , , |

Deciding what feature and benefit to speak about when it comes to your audience and Eloqua can be the difference between being hailed as a savior and ignored as a dreamer.

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Developing a Growth Culture

Posted on May 23, 2010. Filed under: Content development, Partner relations, Strategy | Tags: , , , |

Finding your place in creating a growth culture will help a firm thrive instead of relying on a few.

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Positioning lost

Posted on May 6, 2010. Filed under: Content development, Strategy | Tags: , |

Professional services firms have a hard time finding their positioning. It’s hard when you have the experience of the client dependent on each individual in the firm.

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Infrastructure Step 3: Syndication and Promotion

Posted on April 4, 2010. Filed under: Content development, social media, Strategy, Tactical Marketing | Tags: , , |

Just because you create content doesn’t mean people will read it. There’s a giant internet out there and you’ll have to figure out how to syndicate your content to get noticed.

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Web 2.0 Infrastructure, Custom Content Development

Posted on March 10, 2010. Filed under: Content development, Strategy, Tactical Marketing |

Developing Custom Content will help you build visits to your website and create credibility with your audience.

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Web 2.0 Infrastructure Building, The Website

Posted on February 14, 2010. Filed under: Content development, Strategy |

This is the first blog about developing the infrastructure around Internet marketing.

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Step One for Developing the Right Infrastructure for Improved SEO/Web 2.0

Posted on January 31, 2010. Filed under: Content development, Direct Marketing, social media, Tactical Marketing | Tags: , , , , , |

You must have a process that keeps your website fresh.

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Doesn’t Twitter make you a Spammer?

Posted on January 23, 2010. Filed under: Content development, Direct Marketing, email marketing, Strategy, Tactical Marketing | Tags: , , |

Tweets go to a bunch of followers that you have no real knowledge of who they are. So when you tweet, aren’t you spamming to a large percentage? They may have decided to follow you but aren’t you really just creating “noise.”

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Developing the “infrastructure” for a better Internet strategy

Posted on January 17, 2010. Filed under: Content development, Database, Direct Marketing, measurement/ROI, Strategy | Tags: , |

Building a sustainable engine that takes advantage of web2.0 and Internet marketing requires the coordination of a finely tuned infrastructure.

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The next wave for the Internet is organizing all the connections

Posted on December 14, 2009. Filed under: Content development, Database |

Are caught in a downward spiral of having to organize even our meta data.

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