Lead management
Eloqua Response Rate Surpasses First Year Goal
Eloqua surpasses goals for improving response rates, but the people changing because of it may be the bigger reason for the increase.
Read Full Post | Make a Comment ( 3 so far )Sales and Marketing Alignment Closer after Lead Scoring Meeting
Technology around lead scoring helping sales align with marketing.
Read Full Post | Make a Comment ( None so far )Lead Scoring Requires Sales to Work the Lead
Lead scoring changing the way sales works.
Read Full Post | Make a Comment ( 4 so far )I keep hearing, “we’re moving to all digital marketing.”
Going all digital is not the answer to maximize your marketing.
Read Full Post | Make a Comment ( None so far )Eloqua connecting to Salesforce.com
We’ve recently begun developing plans to connect to Salesforce and Eloqua so information can be shared. It will help align sales and marketing with a platform that crosses the chasm between the two systems. But it’s not too difficult from a technical aspect – it’s more about the business rules and processes that may have [...]
Read Full Post | Make a Comment ( None so far )Smaller Lists Show Better Response Rates
Spending more time developing a better list creates a more qualified and more responsive group.
Read Full Post | Make a Comment ( None so far )Passive Marketing for Professionals
Leveraging technology the right way can help you become a strong marketer and sales team of ONE.
Read Full Post | Make a Comment ( 1 so far )Eloqua “Power Users” Now Pushing us
Eloqua users quickly gain confidence and begin expanding their skills and understanding around the system and direct marketing
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