measurement/ROI
Interpreting Your Bounce Rate, Click Thru and Open Rates
Many marketers implement email marketing without truly understanding how to interpret the metrics so that you can optimize your demand generation programs. Eloqua is a powerful marketing automation tool but requires human intervention. Every week I review the campaign metrics of our firm. If the bounce rate is high, I know the database needs to [...]
Read Full Post | Make a Comment ( None so far )Marketing activity does not a marketer make
Marketing measurement is a must. Relying on anectodal evidence is worthless today.
Read Full Post | Make a Comment ( None so far )Developing the “infrastructure” for a better Internet strategy
Building a sustainable engine that takes advantage of web2.0 and Internet marketing requires the coordination of a finely tuned infrastructure.
Read Full Post | Make a Comment ( 1 so far )Making an “Ass” out of “U” and “Me”
Making an assumption is always dangerous, especially when you decide to “push” market.
Read Full Post | Make a Comment ( None so far )Linking Sales Performance to Sales Automation
As we improve our sales automation system, the sales group has also been reworking the sales process to help standardize the sales process. Four phases and dozens of questions/activities later the new process is born. Unfortunately, without some way of recording the questions/answers the sales person is suppossed to get and the activities that show [...]
Read Full Post | Make a Comment ( None so far )Analytics the new credibility driver for Marketing
If you can’t measure your marketing, then you are stuck in constant debate with people who think they know marketing.
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