Partner relations

Eloqua hard to describe to Senior Management

Posted on June 13, 2010. Filed under: Content development, Direct Marketing, Partner relations | Tags: , , |

Deciding what feature and benefit to speak about when it comes to your audience and Eloqua can be the difference between being hailed as a savior and ignored as a dreamer.

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Developing a Growth Culture

Posted on May 23, 2010. Filed under: Content development, Partner relations, Strategy | Tags: , , , |

Finding your place in creating a growth culture will help a firm thrive instead of relying on a few.

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Passive Marketing for Professionals

Posted on May 24, 2009. Filed under: Direct Marketing, Lead management, Partner relations |

Leveraging technology the right way can help you become a strong marketer and sales team of ONE.

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Making an “Ass” out of “U” and “Me”

Posted on May 3, 2009. Filed under: Content development, Database, Direct Marketing, email marketing, measurement/ROI, Partner relations, Tactical Marketing |

Making an assumption is always dangerous, especially when you decide to “push” market.

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Analytics the new credibility driver for Marketing

Posted on April 18, 2009. Filed under: Direct Marketing, Lead management, measurement/ROI, Partner relations, Tactical Marketing | Tags: , , , |

If you can’t measure your marketing, then you are stuck in constant debate with people who think they know marketing.

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Tax Time perfect Opportunity to Win New Business

Posted on April 2, 2009. Filed under: Partner relations, Sales, Tactical Marketing | Tags: , , , |

Tax people need to look beyond the client work to learn more.

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Everybodies “a-twitter” about Tweeting

Posted on March 25, 2009. Filed under: Content development, Direct Marketing, Partner relations, Tactical Marketing |

Is B2B ready for Tweeting – probably if there is a qualitative aspect around it.

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Proof “push” marketing just doesn’t work

Posted on March 15, 2009. Filed under: Content development, email marketing, Partner relations, Tactical Marketing |

For the past 4 months I’ve been talking with one of our Lines of Business about changing the way they handle a monthly newsletter. It is a new newsletter and they’ve been developing it, and then sending it to the regional line of business partners to get to their clients and prospects. This clearly has [...]

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Does giving email to someone show trust in them?

Posted on December 13, 2008. Filed under: Database, Partner relations | Tags: , , |

Would you give someone you want to communicate with, as a business connection, email or phone information?

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