Sales
Bad Revenue?
I’ve been reading a book and it brings up the idea of “good” and “bad” revenue. Bad revenue being those ways of increaising profits that actually make your customers angry. Think about the cable company which continues to increase rates but never improves value, or all the extra bank fees that pop-up even though you’ve [...]
Read Full Post | Make a Comment ( None so far )The best direct mail piece that almost caused a divorce
How a good direct mail piece only got me to open it but almost caused a divorce.
Read Full Post | Make a Comment ( None so far )Let the audience create the topic and run the webinar
Imagine instead of deciding what to present you sent out an email to your audience and asked them for what topics they want to discuss. Imagine taking the top 5 and developing the content for a webinar and white paper. You may not even have to find experts, rather just be the facilitator, let a [...]
Read Full Post | Make a Comment ( None so far )Sales and Marketing Alignment Closer after Lead Scoring Meeting
Technology around lead scoring helping sales align with marketing.
Read Full Post | Make a Comment ( None so far )Eloqua connecting to Salesforce.com
We’ve recently begun developing plans to connect to Salesforce and Eloqua so information can be shared. It will help align sales and marketing with a platform that crosses the chasm between the two systems. But it’s not too difficult from a technical aspect – it’s more about the business rules and processes that may have [...]
Read Full Post | Make a Comment ( None so far )Linking Sales Performance to Sales Automation
As we improve our sales automation system, the sales group has also been reworking the sales process to help standardize the sales process. Four phases and dozens of questions/activities later the new process is born. Unfortunately, without some way of recording the questions/answers the sales person is suppossed to get and the activities that show [...]
Read Full Post | Make a Comment ( None so far )Tax Time perfect Opportunity to Win New Business
Tax people need to look beyond the client work to learn more.
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